About Us
SEIN METAL Identity Guidelines
BASIC SYSTEM
Introduction
A consistent and distinctive visual image is critical for successful communication.
This manual is a set of regulations that presents the design and specific development methods and application examples throughout SEIN METAL.
Therefore, in order to accurately understand the design intent and regulations, and to strictly manage and efficiently utilize them, we will systematically practice the standards for SEIN METAL images by complying with the following management points.
1. No part of this manual may be changed or used arbitrarily, and if you have any questions or interpretations, you must contact the CI department for consultation.
2. The contents of this manual may be gradually modified and supplemented if deemed necessary in response to changes in the time of application of the manual, and in this case,
a consultative body centered on the CI department must be formed to make a decision through careful study and review.
2024. 03.
BZE visual communications
Logo colour
Wordmark, Grid
Dedicated colours
Background colour rules
Watermark colouring
Using watermark colours
User Bans
Watermarks are prohibited from being used in parallel in normal sentences, and for sophisticated expressions,
English letters and numbers in Korean sentences may use the Helvetica Series.
Minimum Space Rules
Localised typefaces
The Korean designated typeface is a typeface used for sentences or headings applied to various printing and promotional materials of SEIN METAL,
and is selected to make the visual image of SEIN METAL more consistent and uniform.
Designated typefaces are designated for computers to match the basic elements of the CI system as well as various application media, and when used,
they are in accordance with the contents of each application item.
Pretendard Series
English Specific Typeface
The English designated typeface is a typeface used for sentences or headings applied to various printed and promotional materials of SEIN METAL,
and is selected to make the visual image of SEIN METAL more consistent and uniform.
Designated typefaces are designated for computers to match the basic elements of the CI system as well as various application media,
and when used, they are in accordance with the contents of each application item.
HELVETICA Series
